Even some of the cool Xtians don't think it's a good idea to introduce inspirational nuggets into the realm of big business.
I also found it passingly interesting that Alaska's mascot, Oliver Amouak, was a Native American, and therefore a practitioner of native, Christ-excluded religion. Maybe he converted after he signed away the rights to his image. It can happen!
Alaska's not the only one, of course. The best fast-food hamburger chain in the world, In-N-Out Burger, does the same thing, sneaking in Bible verses on their cups and wrappers. And it doesn't stop there -- their employees are required to watch a video, every month, in which they are told God is giving them guidance, or something like that.
Normally I'd make a crack about how God could possibly find time to shepherd each In-N-Out employee into making a burger that reflects the nature of godliness -- but actually, considering how good In-N-Out Burgers are, that might very well be the case.
To be honest, if I want my food to be sanctified, I'm just gonna go old school.
